Most people try to improve the work flow to get better results. They try to optimise time, to make a perfect developing/manufacturing procedure, to automatise processes, etc.
But think a little bit about it, is this the best attitude to have? Is this the first thing to do?
If you lived in in Rio de Janiero, doest it matter if you have the most efficient procedure to manufacture skis? - you will get 0 client.
Be efficient is important, but its not the first step. don't waste your energy and time optimising something that will not make your customer happier or your business stronger. first focus on what is effective to your business. you have to analyse your market and your internal structure to understand what to do to get more customers; to improve the product that will make your customers happy; to to optimise time for the procedures will give you results.
Efficiency is a good thing BUT effectiveness comes FIRST.
E.B.
No comments:
Post a Comment